Have you considered using Pinterest to promote blog growth?
If you’re blogging for business, you have to have heard of Pinterest at this point. If not, let me give you a run down. Pinterest is basically a visual based bookmarking site that allows users to pin (save) content onto different boards (categories). With well over 25 million users last fall, Pinterest may not be as big as Twitter or Facebook, but it’s young and growing by leaps and bounds. Many bloggers have seen a drastic increase in the referral traffic they’ve seen from Pinterest over the past year. In fact, as I recently talked about how I’ve increased my page views by 528% in 5 months, and shared that Pinterest is responsible for 28% of my site traffic! So as a blogger or business owner (or both), how do you use Pinterest to your advantage? Here are 7 simple tips that you can start using today to help increase your Pinterest exposure.
2. Crop and edit your pictures to display the best picture. Pinterest displays the full length of the graphic that is pinned, so make sure that if you have a picture that is 1000 pixels long, that is what you want people to pin. Long pins are unattractive to some people, so keep an eye on what is working for you. Learn how to take amazing food photos.
3. Be sure that your pic is clear and easy to read (font, contrast, resolution, etc) If people can’t tell what it is within a split second (literally), they move on. Because the social media world moves so quickly, you only have mere seconds to make an impression. Be sure to use a picture in your post that is simple and straight to the point. You can even specify which image you want pinned.
4. Enter GOOD descriptive info for pictures when you upload them to your website in the first place When someone pins your pic, it’s going to pull that description info, and most people don’t bother to change it. You want to be sure that it’s an informative description that is easily searchable.
5. Again, like #4, when you pin your OWN pictures, write a good description with keywords and your website included Most people will never change the description when they pin an image. If it’s a picture of your favorite chocolate chip cookie recipe, be sure to describe it as such. “Cookie up close pic1” is not as appealing to searchers as “soft chewy chocolate chip cookie recipe from thebizymommy.com.”
6. Pin to specific categories If people go to your DIY Kitchen board and there are cat videos on there, they probably won’t be following you for much longer. Unless they really love cat videos, that is. You get the point, be organized so people can find your content! Create specific boards and pin appropriately!
7. Make sure your post has an appropriate pinnable image You can NOT be successful with marketing on Pinterest if you do not have pictures on your posts. It doesn’t matter if it’s just an informative post about business, find a free image and use it! I have read so many great posts and then tried to pin them and found that there was not one single image attached to the post. Readers can’t pin your posts if you don’t have an image to go along with it!
Do you use Pinterest for business? If not, I encourage you to get started today. Be sure to check out my Pinterest profile, as I am always adding new content!
Tiffany Wong is the owner and writer for The Bizy Mommy, a blog where she shares tips for managing home and business.