Pinterest for Bloggers
Ah, Pinterest! Pinterest came out of nowhere and took charge. I could write a book solely on Pinterest for Bloggers, but I’ll try to touch on the basics. Here’s the lowdown: If you aren’t using Pinterest to leverage your blog or business, you are certainly missing out.
Have you followed All She Cooks on Pinterest?
If you really want to get serious with blogging, now is the perfect time to start! And Pinterest is the perfect way to leverage that goal.
5 Essential Things You Need to Know to be a Pin-Success Story:
- Every blog post MUST have a highly pinnable image. No exceptions.
- Pin-It button is visible and easy to find on every post. This lets readers know that you want them to pin and share your content.
- Set up your blog’s Pinterest page as a business page. This shows that you are professional, allows a hyperlink to your blog, and will garner more interest.
- Pin more from others than you do from your own blog, like pins you see and leave thoughtful comments. Doing this as a business page will help gain name recognition for your blog or business.
- Make it easy for readers to follow you on Pinterest with a social media icon and/or a Pinterest widget.
If you do not include an image with every blog post, you are missing out, plain and simple. You do not need to be a professional photographer, or even have a DSLR camera (although they can do wonders for your photos).
Here are a couple simple photography tips:
- Take photos in natural lighting.
- Avoid flash photography when photographing food.
- Photo editing/cropping is your friend. Find a good photo editing software like Picassa, PicMonkey, or Adobe Photoshop if you’re more serious.
Moral of the story: #1, you HAVE to have an image with your blog post if you want that blog post to be able to be pinned. #2, the image you post needs to either inspire people, make them salivate, or give them an ‘Aha!’ moment. I honestly think that is why we see so many pins of chocolate.
Pin It Button and Pinterest Follow Icon
Every blog post needs a ‘Pin It’ Button, and every blog needs either a clickable social media Pinterest icon or if you are using WordPress, a plugin which will allow readers to easily follow you on Pinterest. If it’s not easy, most readers won’t take the time to do it.
Ways to Gain Pinterest Followers
- Make it easy for people to follow you. (Social Media button, widget, hyperlink in your popular posts.)
- Follow people who have similar interests, re-pin their pins and offer an occasional comment or like on their pins.
- Create a board for your blog, for example I have one called All She Cooks Recipes. Make this the first board on your Pinterest account, because that is typically the one people will follow if they are not following all of your boards.
- Pin every post. Put it out there so it can be re-pinned. If you don’t have a board that is applicable to the post, either create one that fits the topic or make a more general board.
- Pin your posts at peak times! With the exception of Saturday mornings, which are the absolute BEST time to pin, between 2-4 pm and 7-9 pm during the week are great times to pin, and when you will see the best results.
Take a look on the top right hand side of your Pinterest account. Have you ever noticed that it shows you the top three people who have re-pinned your pins? Here are my top re-pinners from 5/15/13.
Now, think about if you were re-pinning from a major Pinterest player on a regular basis. 1) They are getting extra exposure because their pins are being re-broadcast, and 2) If you gain top-dog status, you gain extra exposure because anyone who clicks over to that Pinterest page can see that you are a friendly pinner.
You know who I like to follow? Other Pinterest users who like to re-pin. It’s a win-win. We all like to win, right? There have been several times when I’ve been looking at a Pinterest user’s boards and noticed who has been repining from their account. And you know what? I’ve gone to their boards and followed them too.
Group Boards on Pinterest
Another way to gain exposure on Pinterest is by using Group Boards. There are Group Boards for pretty much everything under the sun, and once you change your Pinterest account from a personal account to a business account, you will more than likely begin receiving invitations to post on these boards.
Things to know:
- Pins posted to Group Boards will be seen by users who follow that board. Unless your followers like that board, they will NOT see what you or other people pin to that board.
- You can pin your blog post to a personal board and a group board. Follow the individual Group Board rules (they each have their own) and don’t spam. If you don’t follow their directions, you can be removed. Group Boards are controlled by users who have decided for various reasons that they want to collaborate with other users to increase the value of their Pinterest boards.
- Whether pinning to personal boards or to a group board ALWAYS make sure that your pin links back to the original source. I don’t know how many times I have clicked on a food picture (especially while planning meals for 52 Weeks of No-Repeat Meal Plans) only to find that the pin does not go back to the post that it is meant to. This can be frustrating and time consuming for people who are using Pinterest as a tool for researching or planning.
- Posting on Group Boards can help increase your reach. Don’t use this as a crutch. It is important to increase your personal reach.